Let me tell you about Brittany, a wedding photographer who literally sobs behind her camera when grandparents slow dance. Yeah, she’s THAT photographer. The one who gets so emotionally invested in her couples’ love stories that she’s crying right along with the father of the bride during first looks.
Her existing website was A DIY Etsy template situation that was doing absolutely NOTHING to showcase the magic this woman creates, while her branding was made by a friend with “no real intention behind it” and slapped together on Canva. She’d been in business since 2021, raised her prices (as she absolutely should have), and was attracting… price shoppers. The absolute WORST kind of clients for someone who pours her entire heart into every single wedding.
The Vision: Attracting Souls, Not Shoppers
Britt’s ideal clients aren’t just anyone with a wedding budget. They’re adventurous, laid-back souls in their 20s and 30s who have dogs they consider fur children, love weekend hikes, and want a photographer who’ll capture their authentic selves instead of stiff poses.
These couples want someone who’ll make them run off into the sunset holding hands because why the hell not? They want intimate private vows after their first look, smaller weddings where every single guest radiates love for the couple, and a photographer who gets just as emotional about their love story as they do.
Britt wanted something “organic and raw, yet timeless and beautiful.” She wanted potential clients to take one look at her brand and think “she’s the one” without any hesitation. Her brand personality needed to be authentic, helpful, and passionate in messaging, while feeling earthy, comforting, and loving visually. Because that’s exactly who Britt is: the photographer who makes awkward couples feel natural, who over-communicates because she genuinely cares, and who brings that perfect mix of quirky and professional to every single interaction.
Now Britt has a brand that actually reflects who she is: a photographer who’s been obsessed with freezing moments in time since she was practically a toddler, who builds real connections with every single couple, and who creates meaningful art that gets passed down through generations.
Her new brand attracts the adventurous, authentic couples who value experience over everything else. The ones who want to feel something when they look at their photos, not just see pretty pictures.
Most importantly, she finally has a brand that makes her feel as excited about her business as she does about photographing love stories. Because when you’re doing work that sets your soul on fire, your brand should be just as passionate.
Want to snoop on her live site? Check it out here! (And as always, a reminder that clients may change aspects of their sites at any time! You can see launch images below)
Let’s create something that makes your ideal clients say “she’s the one” without hesitation. Start the conversation here!
