Client: Sarah Hall Photography
Specialty: Travel and Destination Wedding Photographer
Services: Branding and Website Design
The Who
Sarah Hall is a powerhouse who has spent eleven years documented love stories across more than ten countries. She is a “type A” planner, a gym enthusiast, and a total empath who describes herself as high-spirited, spunky, and fiercely dedicated to her people.
The Why
Sarah came to me because her current brand felt like a “California cheerleader hype girl” and she was over it. Her website was incredibly outdated and failed to reflect the high end, luxury destination work she was actually doing. She was tired of the “budget weddings” and “barn weddings” and was ready to stop trying to convince people to hire her. She needed a digital home that spoke for itself, one that could house both her high end editorial weddings and her “Peachy Boudoir” alter ego without looking like a chaotic mess.
The What
We set out to create a brand that defines “luxury for the laid back soul”. Sarah wanted a look that was structurally clean and professional but still allowed her energetic and “wild” personality to shine through.
Key elements of the design included:
- The Vibe: We leaned into a visual identity that is romantic, candid, and passionate to match her documentary style.
- The Structure: To satisfy her “type A” brain, we ditched the messy, overlapping image stacks and opted for clean lines, black thin borders, and plenty of intentional blank space.
- The Messaging: We kept the copy “extroverted and romantic” to mirror her bubbly personality while maintaining a professional edge that makes clients feel confident flying her across the globe.
- The “Steamy” Balance: We created a dedicated space for her intimate couples sessions and boudoir work so it could coexist with her “classy” wedding portfolio in a way that felt high end and cohesive.
Are you an elopement photographer ready to stand out from the crowd? Inquire about your brand and website design here!
