Based in the Pacific Northwest near Tacoma, Lauren New Photography has been capturing love stories since 2017, but she was ready for a brand that truly reflected her maximalist, vintage-romantic aesthetic. Lauren’s brief was beautifully complex: she wanted her website to feel like “a handwritten love letter from me to you”, personal, well put together, and bursting with all the things she loves. Her inspiration drew from vintage postcards, art nouveau frames, garden parties, and modern psychedelia, all wrapped up in what she calls “vintage whimsy garden vibes.”
Her philosophy centers around making everyone feel worthy of being documented. This authentic approach to celebrating life’s “joie de vivre moments” became central to how we positioned her brand. The challenge was creating something that felt eclectic and editorial without becoming chaotic… Maximalist but sophisticated, playful but professional.
Lauren’s aesthetic references ranged from Ralph Lauren’s vintage campaigns to music festival graphics, from library embossed fonts to modern psychedelic artwork. She wanted polaroids, vintage frames, handwritten elements, and travel-inspired details like postcards and stamps. The key was creating a system that could hold all these elements together while still feeling cohesive.
The completed identity successfully captures Lauren’s maximalist romance through carefully curated vintage elements, art nouveau-inspired frames, whimsical butterflies, and that dreamy mix of handwritten script and editorial serif fonts. Every element works together to create something that feels like stepping into Lauren’s world, colorful, welcoming, and authentically romantic.
Her reaction said it all: this was someone excited to finally have a brand that matched the energy she brings to every shoot, every client interaction, and every incredible moment she documents.
Lauren New Photography serves couples throughout the Pacific Northwest who believe in celebrating love authentically.
Check out the live site here: https://laurennewphotography.com/
(Live sites might vary based on client updates)
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