Project:
Sunshine Sentiments
Archived Under:
Core Aesthetics:
Summary:
Jena named her business after the name her late father gave her, and every creative decision flows from that kind of depth. She’s a Florida-based documentary wedding photographer and videographer who wanted a brand as cinematic and emotionally rich as the work she makes, something vintage and warm and quietly devastating in the best way. This project was a love letter to the ones who feel everything and want their brand to feel it too.
Sunshine Sentiments
Client: Sunshine Sentiments
Location: Florida
Specialty: Documentary Style Wedding Photographer & Videographer
Services: Branding and Website Design
The Who
Jena Ulriksen is the human behind Sunshine Sentiments, and she is an empath through and through. Named “Sunshine” by her late father, she turned a devastating loss into a mission to ensure no one else ever feels the “empty, disconnected feeling” of having no current photos of their loved ones. She’s a cheetah-spirit-animal-having, Taylor-Swift-loving adventurer who would rather be hiking a mountain or lounging on a beach with her fiancé than anywhere else.
The Why
Jena came to me because her DIY website was “definitely lacking” and failed to show off the upscale, high-end service she actually provides. She was tired of a brand that felt “too simple” and missed the mark on her creative vision. She was ready to transition into the “destination” photographer space, ditching the amateur vibes for a presence that is “aligned AF” with her people. She needed a digital home that was inviting and “cozy” but still screamed professional powerhouse to help funnel her leads into actual closings.
The What
We set out to create a visual narrative that felt both vintage and cinematic, perfectly blending Jena’s love for film photography with a luxury digital experience.
Ready for a brand and website that actually feels like you? Step one starts here!
Ready to tell your own story?
Xoxo, Mikaela
Working with Robyn - Wild Cacti Creative has been one of the most fulfilling, fun, and inspiring experiences I’ve ever had as a creative business owner. Robyn was an absolute joy to work with - warm, incredibly responsive, and genuinely invested in getting to know me as a person, not just as a brand.
She asked thoughtful questions, pulled ideas out of me I didn’t even know were there, and fully immersed herself in my world to deliver the most tailored, intentional, and authentic brand design I could’ve dreamed of. Her process is magical - but even more magical is the way she somehow understands your vision even when you don’t. I came to her feeling unsure, unclear, and honestly pretty lost… and she held space for all of it. She never rushed me, never made me feel like a burden. Instead, she stood by my side, gently guiding me through the fog until I saw what she saw all along - a beautiful, aligned brand that finally feels like me.
"If I could leave a 100-star review, I would in a heartbeat!!"
Xoxo, Anna
I cannot express enough how THRILLED I am with the outcome of my final designs- website + personal branding created for my photography business!! From the very first consultation, Robyn took the time to truly understand my vision and brand identity! The attention to detail in my branding designs IS INSANE- or just scroll through my website and you'll be stunned by the artistry of her craft!
The design is not only visually beautiful but also user-friendly- highlighting my portfolio. Robyn showed me a way to view my own work that I did not even see before- so THANK YOU!
My website is now a power tool and is transformed into something beautiful to look at as a bonus! If you are looking for someone to truly bring your thoughts to life, Robyn is the person for you! Thank you for an amazing branding experience, I feel like a completely new version of myself and a better one!
"Robyn showed me a way to view my own work that I did not even see before"
Xoxo, Jordan
One year ago today, my business, Catchlight Film & Photo Co., launched a major rebrand -- a rebrand that simply would not have been possible without Robyn's talent and guidance. I would give her every star in the sky as part of this review -- not just the five that I'm allowed.
Over the past year, I cannot begin to count all of the compliments and kind words that I've received on my website, its design and its functionality. What I can count, however, are the additional inquires that I've received since launch.
My inquiries are up 37 percent. The return on my investment in Robyn's services came quicker than I could have ever imagined.
If you're on the fence about investing in your business, your brand, your website or all of the above, don't be. Hiring Robyn was the best decision that I could have ever made -- and I know it will be for you, too.
"The return on my investment in Robyn's services came quicker than I could have ever imagined."
Xoxo, Caroline
The day I was trying to pick a brand & website designer, I was meeting with so many, but Robyn just stood out amongst the rest. She just understood my vision from the moment I asked her if she'd ever seen 13 going on 30 (spoiler, she had.) & read Tiger Beat magazine as a pre-teen (she also had), that those were my main inspirations, but didn't know where to start on making it seem "luxury" or cohesive.
Robyn took my little idea and RAN with it. She ran so far with it and made into something absolutely phenomenal!!! We went away from the beige look I had and into my 12 year old fantasy and I couldn't be happier, but it's also a beautiful place to showcase our work!!!
Thank you thank you thank you, Robyn. You are amazing.
"She ran so far with it and made into something absolutely phenomenal!"
Xoxo, Luke
She reminded me why I started and helped me fall in love with my work all over again. When I first approached her, I was completely burnt out—drowning in work, overwhelmed, and behind on editing and every other part of my business. I’d poured my heart into my couples and my craft, which had carried me far. After 5 years and over 200 weddings, though, I felt stuck in a relentless grind. At 27, I worried I was sacrificing my life for work, with regrets looming on the horizon.
Since launching my new site, my inquiries have skyrocketed. More than that, it’s given me peace of mind. My website now feels like me—a reflection of my work, my team, and everything I’ve built. I can’t stop looking at it. It feels like home.
Robyn’s work is worth every penny and then some. I’d give her 5 million stars if I could.
"Robyn reignited my passion for my business."
