When Emily of Mae Florals reached out for a complete brand and website redesign, I knew we were in for something special. This Colorado-based floral studio, established in 2020, was ready to embrace her signature aesthetic: moody vintage romance meets soft elegance (somebody say DREAMY??)
During our kickoff call, Emily’s passion for bold, unconventional florals became immediately clear. While many florists lean into light and airy aesthetics, Emily was drawn to something completely different – darker vibes with pops of vibrant color. Her love for unique blooms combined with an appreciation for vintage western elements gave me an incredibly fun foundation to work from. Emily’s aesthetic draws inspiration from vintage tobacco tins, old picture frames overflowing with flowers, and cowgirl boots, elements that speak to her Colorado roots and unconventional approach to floral design.
One of the most interesting aspects of this project was Emily’s clear vision for avoiding typical wedding industry clichés. She wanted movement without aggressive animation, sophistication without stuffiness, and vintage charm without feeling dated. The final brand captures Mae Floral’s “moody vintage romance” perfectly (if you ask me!)
This project reminded me why I love working with creatives who aren’t afraid to break industry molds and create something uniquely their own.
Mae Florals specializes in moody, artistic floral arrangements for weddings and events throughout Colorado. Their work celebrates unconventional beauty and vintage romance.
See the live site here: https://maeflorals.com/
(A reminder that while I design the original site, users are free to change and maintain as they wish! Live sites might not reflect the initial design below)
Ready for a brand and website that feel authentically you? Contact me here!
