CREATIVE COPYWRITING FOR ENTREPRENEURS & BUSINESSES WORLDWIDE
CURRENTLY WRITING FROM AUSTIN, TX
Enter dreamers, creatives, fire makers and doers…
You know that special part of your business that lights you up?
That makes you deeply in love with what you do?
That’s where the heart of your brand messaging is – and it’s my job to ignite that spark so it burns through the noise and speaks straight to your audience.
let's begin
What fuels my fire as a copywriter is getting to the source of a business and lighting it up from the inside out. Taking the soul of what you do and kindling it until it’s a blaze.
What it means to Write by Firelight
For centuries, firelight and stories have gone hand-in-hand. From sharing tales around the hearth to campfire conversations under starlit skies, finding the right kindling can put any story to flame.
A beacon of brand messaging, my copywriting services have been fine-tuned to ensure each project has its very own creative spark.
My mission is to help you unearth the heart and soul of your business, articulate it into a brand story entirely your own — all to draw in a meaningful community of customers and clients.
for Wedding Pros, Artists, Makers, Boutiques, Real Estate Agents
– no matter what you do, if you’re looking for meaningful marketing, you’ve come to the right place.
- Seth Godin
“People don’t
buy goods and services.
They buy
relations,
stories,
and magic.”
the creative copywriting packages
Blog & Pinterest Copywriting
Email Copywriting
Website Copywriting
Dreaming up a special project? Not sure which package is right for you?
As an in-house copywriter for many brands, I’ve worked on projects as small as SMS/Text Message marketing to websites and catalog copy. If we’re a good fit for each other, no ask is too big or too small.
Let’s chat about what you’re thinking
sharing recent sparks
Copywriting projects for some of my favorite humans & brands
15/12/24
kassie sharp
Duo: Bree + Luke Shackelford
Specialty: Photo, Video + Super 8 Film
Vibe: Whimsical. Romantic. Earthy.
In Business: 2 Years
Some brands need a refresh. Shack Photo and Film needed a full overhaul, a website that could actually keep up with the art they were already making.
Bree and Luke Shackelford are a married photo and video duo who have been documenting weddings with a blend of lifestyle, documentary, and cinematic storytelling since they started two years ago. They shoot digital photos, digital video, film photos, and Super 8 film. They describe themselves as less like a vendor and more like a friend. Their finished work is equally magazine cover and family scrapbook worthy. What they care about is preserving how a day feels, not just how it looks.
The Old Website Wasn’t Cutting It
Bree did not hedge. Their about page felt cheesy. The question-and-answer format bothered her. The whole thing needed to go. What they wanted instead was a brand that was true to them, something that would help propel them to the next level in their business and give them a new, engaging way to present themselves and their art.
The one thing she genuinely liked about their current work had nothing to do with the brand at all. It was the galleries themselves, the fact that each one holds so many different colors because every image is edited based on how it feels. That editorial sensitivity, the way the work changes its tone depending on the emotion of the day, was something to protect and amplify. Everything else was up for reinvention.
Farm Life. Wildflower Valleys. The Slower, Richer Rhythms.
The dream theme Bree described was not a trend or a mood board aesthetic she had seen somewhere and liked. It was where they actually are in their lives right now. Nature inspired. Farm life, homesteading, cottage core. The slower, richer rhythms. A wildflower garden or farmhouse kind of vibe. Colors from the earth, muted greens and wheats and tones that feel like something growing rather than something designed.
Three words for messaging: Authentic, Whimsical, Dreamy. Three words for the visual identity: Whimsical, Romantic, Carefree and peaceful. She described it as the feeling of hearing a beautiful symphony or smelling the ocean or feeling the sun on your face after a long, harsh winter. That is not a vague brief. That is someone who knows exactly what they want the work to do emotionally before anyone starts designing anything.
Couples Who Care More About Marrying Their Best Friend Than the Placemats
Bree and Luke want to work with people who are present and intentional. Couples who are wild and carefree and easy going, down for creative and maybe even awkward-sounding shots. People who are focused on what is real and not what is trending. Couples who want their wedding day to feel thoughtful and personal, every detail meaningful but nobody stressed about it.
They describe their approach on wedding days as wanting to be a safe haven. Reminding couples to be present and intentional with each other. Alleviating stress instead of adding to it. Encouraging slow moments. Helping people take it all in. They are not just capturing images. They are actively tending to the energy of the day.
This Is What Happens When a Brand Finally Tells the Whole Truth
Shack Photo and Film was never going to fit inside a generic photography website template. The work was already too alive for that. The people behind it were already too specific, too rooted, too genuinely themselves. They just needed a brand that could hold all of it without flattening it.
Bree wanted something nature inspired, something that represented the theme of their actual lives right now. The farm. The homesteading. The slower, richer rhythms. A brand that looked like it grew from something real rather than something chosen off a shelf.
Whimsical. Romantic. Authentic. It was always in there.
Ready to stand out to your dream clients in a way that’s authentically you? Let’s talk.
read more
15/12/24
kassie sharp
Location: Long Island, New York
Specialty: Elopements + Weddings
Vibe: Vintage. Earthy. Authentic.
In Business Since: 2021
“I think my WHY is simply that I want to be able to create art for a living, on my own terms.”
Michelle Sosna is a Long Island-based elopement and wedding photographer who has been building something genuinely beautiful since 2021. She shoots candid, emotionally present, true-to-color work. She is the kind of photographer who sends her clients questionnaires before their sessions, memorizes their answers, and brings them up mid-shoot so that a couple forgets they are even being photographed. Her clients come back to her again and again. Michelle was the kind of client who makes this work easy and exciting all at once.
The Old Brand Felt Cheesy
Michelle was not precious about her old brand. She does not love her logo anymore. She does not love her copy, which she described plainly as cheesy. The whole thing felt thrown together because it was. She is a person with a very specific aesthetic, a very specific emotional approach to her work, and a very specific vision for the clients she wants to attract. None of that was coming through.
She knew what she wanted the new brand to do. When someone lands on her website, she wants them to already know a little bit about her and what they can expect from the experience they are signing up for. She wants her best and most creative photos front and center so that a prospective wedding client is genuinely excited before they even reach out.
A Website That Feels Like Her Before Anyone Reads a Word
She thinks about her work in terms of legacy. The idea that her photographs will be a small part of family histories. That decades from now, people will look back at photos of someone who has passed and feel the emotion and joy of that moment, all because Michelle was there to capture it. That is not a marketing line. That is genuinely how she thinks about what she does every time she picks up a camera.
She is an empath who went to college for business, taught herself to do everything creative she ever wanted to do, and eventually built a life where her creativity is the product.
This Is What Happens When You Finally Stop Playing It Safe
Michelle Marie Photography deserved a brand that looked as intentional as the work she produces. She had been building real client relationships, refining a genuinely distinctive visual style, and growing through referrals for three years, all while her website sat there looking like it was put together in an afternoon because it was.
She already knew who she was. She already knew who her clients were. She already knew the feeling she wanted people to have when they found her online. She just needed a brand and a website that could finally deliver on all of that before a single email was sent.
Authentic. Magnetic. Purposeful. It was always in there. We just finally built something worthy of it.
Ready for a brand and website that’s worthy of who you really are? Step one starts here.
read more
15/12/24
kassie sharp
Client: Katie Rose Photography
Location: Illinois
Specialty: Wedding and Portrait Photographer
Services: Branding and Website Design
The Who
Katie White is the powerhouse behind Katie Rose Photography, a business she has been pouring her soul into since 2011. She is a sunflower-spirited, “badass businesswoman” who also happens to be a fantastic wife and mama. Katie is a natural listener and an unwavering confidant who embraces people exactly for who they are. Whether she is capturing the tiny details of a newborn or the high-energy chaos of a wedding day, she does it with a level of honesty and talent that makes her a staple in her community.
The Why
Katie came to me because her current digital presence was stuck on Pixieset and felt like it was “lacking a heart” that matched her 13 years of expertise. She was ready to move away from the “standard” look and build a home for her brand that felt as warm and inviting as her own personality. She needed a space that could seamlessly house her diverse portfolio.
Katie’s brand heart is all about “celebrating life’s biggest moments,” so the design had to be timeless, elegant, and deeply human.
Ready for a brand and website that feels true to you? Start the process here!
read more
Meet the Creative Copywriter Behind the Words
Kassie/KASS-ee/
(noun):
- Brand story-weaver
- Detail-oriented person passionate about words and how they connect people
- Experienced copywriter and social media strategist (7+ years and counting!)
- Hobbit-hearted human seeking beauty in the simple things
Love a good origin story? Read on…
- Kari Creative Photography
“She is such a joy & is SO insanely good at what she does. Kassie wrote every word on my website and it is everything that I could have dreamt of and more… My copy feels so me and that’s all I’ve ever wanted! I’m thankful to get to work with Kassie and I will forever be a client! She now writes blogs for my website and I always love every word. I’d give her 10000 stars if I could. ✨”
“KASSIE HAS A WAY OF BEAUTIFULLY ARTICULATING EXACTLY WHO YOU ARE AND WHAT YOU WANT TO SAY BUT MAYBE DON’T KNOW HOW TO ARTICULATE IT YOURSELF.”
- vaughan photo & film
“Kassie is incredibly talented, kind and intentional. I would highly recommend her services to anyone looking to upgrade their business.”
“ABSOLUTELY A WIZARD WITH WORDS.”
to be continued...
“After our initial conversation, I knew I needed Kassie to craft my copy. She resonated deeply with who I am as an individual and understood the essence of what I aimed to portray in my brand.
Kassie created an exceptional copywriting guide and took the time to walk me through it. She detailed everything I needed to know about how I should represent myself, considering all the information I provided. Open to feedback, she swiftly shared sneak peeks and remained available for chats whenever I needed guidance."
“KASSIE IS A TALENTED, VERSATILE, STORYTELLING COPYWRITING GENIUS.”
- ollantay films
"Half-jokingly, I feel like Kassie knows me better than I know myself. Collaborating with my branding specialist, she delivered something indescribable. It encapsulates everything I wanted to express about myself and my business, positioned flawlessly in personalized contexts.
Thanks to Kassie, I now know how to articulate my thoughts and am finally proud of the message my website conveys to potential clients. Kassie, thank you for being authentically you. Thank you for being a remarkable storyteller dedicated to making me sound like the storyteller I aspire to be.
Don't look elsewhere to write your copy. Don't attempt it solo. Hire Kassie—1000%.
“KASSIE IS A TALENTED, VERSATILE, STORYTELLING COPYWRITING GENIUS.”
- ollantay films
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Write by Firelight is a creative copywriter based in Austin and the surrounding Texas Hill Country, sparking brand stories and content that draws in dream customers so you can get back to what lights you up.
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