I first met Shannon at a pivotal moment in her life (and through a lovely old client of mine, Ashley!). After 25 years of capturing memories as a “momtographer” and spending her career as a first-grade teacher and homeschool mom, she was ready to transform her lifelong passion into a professional photography business. At 51, Shannon was setting off on her first entrepreneurial venture with Shannon Marie Photography, specializing in family moments, engagements, senior portraits, and life’s precious milestones.
What struck me most about Shannon was her authentic “why.” As she put it, “I am a memory keeper.” Shannon’s approach to photography is deeply personal. She aims to make every client feel “very special and important and beautiful” during their session, creating an experience that’s just as memorable as the final gallery. Her extensive life experience (having raised three adult sons and navigated marriage, parenthood, loss, and new beginnings) gives her a unique ability to connect with clients from all walks of life.
Shannon’s brand needed to reflect three key qualities her clients would use to describe her: FUN, RELATABLE, and ENERGETIC. So that’s what we focused on! Her new brand positions her not just as a photographer, but as someone who understands the value of preserving life’s precious moments… because she’s lived them herself.
This project reminds us that the best brands don’t just look good, they tell authentic stories that connect with the right people at the right time.
Ready to overhaul your own brand and web situationship? Start the conversation here!
