Caroline is one half of a married Ontario photo and video duo whose entire energy can be summed up as 13 Going on 30 meets your favorite 90s magazine: nostalgic, playful, genuinely warm, and effortlessly cool without trying. This one is for the couples who want to feel like they’re hanging out with friends who also happen to be insanely good at capturing their souls.
Summary:
Core Aesthetics:
Archived Under:
Moments in Glow
Project:
Ready to tell your own story?
Client: Moments in Glow
Location: Ontario
Specialty: Married Photo and Video Duo
Services: Branding and Website Design
The Vibe: 13 Going on 30 meets your fave 90’s magazine
The Who
Caroline Rex is one half of a married powerhouse duo specializing in wedding coverage that is as genuine as it is playful. She is a “quality over quantity” human who lives for the real stuff, the kind of person who values deep, intentional relationships and isn’t afraid to be the “chillest person in the room”. Whether she’s at a local coffee shop, hanging with her goldendoodle, or listening to a 10 minute Taylor Swift track, Caroline is all about connection. She’s a “hype girl” who wants her couples to feel like they’re just hanging out with friends who happen to be insanely good at capturing their souls.
The Why
Caroline came to me because her current brand felt like a “safety net”. It was fine, but it wasn’t her. After five years in the game, she was tired of the “stiff and traditional” vibes and ready to attract couples who are “cool, laid back, and intentional”. She was over the DIY look and the “mismatched” feel of her previous site. She needed a professional face for the business that reflected a high-end, editorial experience without losing the “playful and fun” heart that makes her and Evan so damn good at what they do.
Ready for a brand and website that actually feels like you, because booking clients doesn’t need to be boring? Step one starts here.
Moments in Glow
"If I could leave a 100-star review, I would in a heartbeat!!"
Working with Robyn - Wild Cacti Creative has been one of the most fulfilling, fun, and inspiring experiences I’ve ever had as a creative business owner. Robyn was an absolute joy to work with - warm, incredibly responsive, and genuinely invested in getting to know me as a person, not just as a brand.
She asked thoughtful questions, pulled ideas out of me I didn’t even know were there, and fully immersed herself in my world to deliver the most tailored, intentional, and authentic brand design I could’ve dreamed of. Her process is magical - but even more magical is the way she somehow understands your vision even when you don’t. I came to her feeling unsure, unclear, and honestly pretty lost… and she held space for all of it. She never rushed me, never made me feel like a burden. Instead, she stood by my side, gently guiding me through the fog until I saw what she saw all along - a beautiful, aligned brand that finally feels like me.
Xoxo, Mikaela
"Robyn showed me a way to view my own work that I did not even see before"
I cannot express enough how THRILLED I am with the outcome of my final designs- website + personal branding created for my photography business!! From the very first consultation, Robyn took the time to truly understand my vision and brand identity! The attention to detail in my branding designs IS INSANE- or just scroll through my website and you'll be stunned by the artistry of her craft!
The design is not only visually beautiful but also user-friendly- highlighting my portfolio. Robyn showed me a way to view my own work that I did not even see before- so THANK YOU!
My website is now a power tool and is transformed into something beautiful to look at as a bonus! If you are looking for someone to truly bring your thoughts to life, Robyn is the person for you! Thank you for an amazing branding experience, I feel like a completely new version of myself and a better one!
Xoxo, Anna
"The return on my investment in Robyn's services came quicker than I could have ever imagined."
One year ago today, my business, Catchlight Film & Photo Co., launched a major rebrand -- a rebrand that simply would not have been possible without Robyn's talent and guidance. I would give her every star in the sky as part of this review -- not just the five that I'm allowed.
Over the past year, I cannot begin to count all of the compliments and kind words that I've received on my website, its design and its functionality. What I can count, however, are the additional inquires that I've received since launch.
My inquiries are up 37 percent. The return on my investment in Robyn's services came quicker than I could have ever imagined.
If you're on the fence about investing in your business, your brand, your website or all of the above, don't be. Hiring Robyn was the best decision that I could have ever made -- and I know it will be for you, too.
Xoxo, Jordan
"She ran so far with it and made into something absolutely phenomenal!"
The day I was trying to pick a brand & website designer, I was meeting with so many, but Robyn just stood out amongst the rest. She just understood my vision from the moment I asked her if she'd ever seen 13 going on 30 (spoiler, she had.) & read Tiger Beat magazine as a pre-teen (she also had), that those were my main inspirations, but didn't know where to start on making it seem "luxury" or cohesive.
Robyn took my little idea and RAN with it. She ran so far with it and made into something absolutely phenomenal!!! We went away from the beige look I had and into my 12 year old fantasy and I couldn't be happier, but it's also a beautiful place to showcase our work!!!
Thank you thank you thank you, Robyn. You are amazing.
Xoxo, Caroline
"Robyn reignited my passion for my business."
She reminded me why I started and helped me fall in love with my work all over again. When I first approached her, I was completely burnt out—drowning in work, overwhelmed, and behind on editing and every other part of my business. I’d poured my heart into my couples and my craft, which had carried me far. After 5 years and over 200 weddings, though, I felt stuck in a relentless grind. At 27, I worried I was sacrificing my life for work, with regrets looming on the horizon.
Since launching my new site, my inquiries have skyrocketed. More than that, it’s given me peace of mind. My website now feels like me—a reflection of my work, my team, and everything I’ve built. I can’t stop looking at it. It feels like home.
Robyn’s work is worth every penny and then some. I’d give her 5 million stars if I could.
Xoxo, Luke
Notes
Love
Notes
Love
Chapter 06 The Kind Words Sent To Wild Cacti Creative
with love
Love Notes Preserved
Preserved
